More and more hotel owners invest in electric vehicle charging infrastructure every year. They buy reliable hardware, pay for installation, and proudly place the chargers in their parking areas.
Yet many of them tell us the same story:
“We installed chargers, but almost no one uses them.”
The issue rarely lies with the charger itself or with low EV adoption in their area. The core problem is visibility. If EV drivers cannot discover your charging station while planning their trip, they simply book a different hotel.
In other words, discovery happens long before check-in.
How EV drivers actually choose a hotel
EV drivers do not browse hotel websites first and then ask if there is a charger somewhere on site. They open their favorite maps or route planning app and filter only for hotels with EV charging available in real time.
Typical journey:
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An EV driver searches in Google Maps or Apple Maps for hotels at their destination.
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They enable filters or search terms related to EV charging.
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They check which hotels show verified charging points with live status.
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They only consider hotels where they can clearly see that a charger will be available when they arrive.
If your chargers are not connected to software that publishes their status to these map platforms, they simply do not appear in that search journey. Even if your hotel has the best chargers in town, from the driver’s perspective they might as well not exist. LinkedIn
Why hardware alone is not enough
We often meet hotel owners who invested in quality charging stations but skipped the software integration step. Common reasons:
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“Guests can just call reception and ask.”
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“We put it on our website.”
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“We are waiting for more EVs to appear before we do something more advanced.”
The result is predictable. Utilization remains low, which leads owners to believe that EV charging is not worth the effort. In reality, the chargers are invisible where it matters most.
Without live data on popular map platforms:
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EV drivers cannot confirm that a charger exists at your hotel.
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They cannot see if it is available or occupied.
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They cannot plan their route confidently around your property.
So they book a competitor that has solved visibility.
How EV Loader makes your chargers visible where it matters
At EV Loader we focused on solving exactly this problem. Our platform connects your hotel chargers to the most widely used navigation and route planning tools and publishes live data from your station. LinkedIn
Through a single integration, your charging stations can appear on:
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Google Maps
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Apple Maps
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A Better Routeplanner (ABRP)
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TomTom and other navigation platforms
For drivers, this means:
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Your hotel’s charging point is visible during trip planning.
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Real-time status helps them avoid unpleasant surprises on arrival.
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Your property becomes a natural choice for EV drivers comparing options in the same area.
Keep control over who uses your chargers
Many hotel managers worry that publishing their station on maps will attract random drivers and occupy the charger that should serve overnight guests.
This is fully manageable.
With EV Loader you can:
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Expose the charger in maps so that EV drivers discover your hotel.
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Still restrict charging to registered hotel guests or specific time windows.
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Use pricing, access rules, and authentication to shape exactly how the charger is used.
Visibility brings EV drivers to your doorstep. Your policies decide who actually plugs in.
A free way to unlock more bookings
The best part is that publishing your chargers to maps through EV Loader is available as a free service, as long as your charging stations are connected to the internet.
Once connected, your hotel benefits from:
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Higher utilization of existing charging infrastructure.
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Increased attractiveness to EV-driving guests.
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Stronger positioning on booking platforms where EV chargers are already a key filter.
You paid for the hardware. Ensuring drivers can actually find it is the final step.
Turn your chargers into a booking advantage
EV charging is no longer a niche request. For a growing share of travelers, it is a deciding factor when choosing where to stay. The hotels that appear clearly on Google Maps and other platforms as reliable, accessible charging locations are the ones that win those bookings.
If your hotel already has chargers, the opportunity is already there. You only need to make them visible.
Fill in the form to receive a free assessment and consultation for EV charging at your hotel. Link
